Gallop NYC
Nonprofit Identity

brand identity, typography

Brand identity for the therapeutic horseback riding nonprofit, Gallop NYC. Gallop NYC offers therapeutic riding programs to people with disabilities, veterans, seniors, and at-risk youth and offer recreational horseback riding programs for all. The underlying foundation of my identity is a 2x4 grid referencing the dressage arena layout. Accompanying this grid is a typeface I created inspired by dressage exercises, in which the rider would have their horse warm up by going around the arena in various configurations of loops. Duotone image treatment and cropping abstractify the horse visuals, adding texture to the identity.