Felony & Mayhem
Press Identity
branding, print design
Brand identity and three book series for a publishing house in New York City
called Felony & Mayhem which specializes in mystery/crime books. The owner of Felony & Mayhem, Maggie Topkis, used
to own Partners & Crime, a mysteries-only bookstore in Greenwich Village, NYC.
Seeing
that her favorite books they sold were going out of print, she decided to create Felony & Mayhem
to reprint those books. The identity centers around a mystery genre staple, the magnifying glass, which moves around the wordmark creating logo variations.
![](https://freight.cargo.site/t/original/i/98fcb0752b0446201c0cc01cadad099ecaa63b99ece0026c884f0b070bb95d5b/Billur-Eda-Bilgi-Felony---Mayhem-1.jpg)
![](https://freight.cargo.site/t/original/i/3b23e98ca4a37f9f8fe3b99163d779f439deb277ddcf09cc53dbfa699d8a809c/Week-13-Felony---Mayhem-Stationery-Mockup-Template-New-for-Website-pink-bg.jpg)
![](https://freight.cargo.site/t/original/i/23c0a706f29136454d275d0daca15269ad6671ce229700eb14cd492e0a8df78d/Felony---Mayhem-For-Website-Totes-Smaller-2.jpg)
![](https://freight.cargo.site/t/original/i/45f3052b54a2c3653fb4cb1843b701cbe5d4c70172de035671fb235b5d42a7d1/Felony---Mayhem-For-Website.jpg)
![](https://freight.cargo.site/t/original/i/cb2ac51bf9d8d197db5a56eaddaa2e39f867ded1b9eba9fbf4c053a067999cad/Billur-Eda-Bilgi-Felony---Mayhem-5.jpg)
![](https://freight.cargo.site/t/original/i/5bc7870ebb8ae0350f3e1537d43521ea7aa0b9d548a11a08756fd0052e4cc721/Billur-Eda-Bilgi-Felony---Mayhem-6.jpg)
![](https://freight.cargo.site/t/original/i/f7849bc4621a032ec48b8e37da3437d7e21ca04354f034db722a6a1af631e49b/Billur-Eda-Bilgi-Felony---Mayhem-7-smaller.jpg)
![](https://freight.cargo.site/t/original/i/8cbcbed9646cc34fa87007cc040c8b6b9d5a7b6b8db822c988abc48bf7d4cfa5/Felony---Mayhem-For-Website-Chapter-Openers.jpg)
![](https://freight.cargo.site/t/original/i/4de617887be5fe8c46906b78a5bbe2f635c8069626131aa01e38d70412ae54e8/Felony---Mayhem-For-Website-Chapter-Openers2.jpg)
![](https://freight.cargo.site/t/original/i/c5c964309f8ef74522d03623ac1ff065e79896683f888fa879e75b56304fce42/Felony---Mayhem-For-Website-Chapter-Openers3.jpg)
![](https://freight.cargo.site/t/original/i/3156a337c2ba04688a502288e81e5c628fbe6c226a001df9cf98ddc3064ad01a/Billur-Eda-Bilgi-Felony---Mayhem-8.jpg)
![](https://freight.cargo.site/t/original/i/82af5dff4d7f683842e623ef64fb12c7bf977304e4d974432e438ec3d91c7fa1/Felony---Mayhem-For-Website-Spines-2.jpg)
![](https://freight.cargo.site/t/original/i/a11516b019edb7e7cc9da3faed3eb55edc4c7900835efc0aac26d8eef161aa27/Billur-Eda-Bilgi-Felony---Mayhem-9.jpg)
![](https://freight.cargo.site/t/original/i/60b4bb0206ca5e920fc715d5554e68a2bd784ebc45d19e68d171c9461d022bd3/Felony---Mayhem-Catalog-Black-Bg-Mockup-purple-bg.jpg)