American Museum of Natural History Identity

branding, print design, environmental design
Brand identity for the American Museum of Natural History in New York City. Logo variations highlight the museum’s three focal points: human cultures, the natural world, and the universe. Embossed image treatment both references fossils and is a nod to the museum’s mission statement, which is “to discover, interpret, and disseminate knowledge through scientific research and education”.

     


     
    
New York, NY