Yim
BRAND IDENTITY, PACKAGING
COCONUT WATER
Yim coconut water was founded by two Italians, Fede and Marco, raising their families in Thailand. Their journey to mindful hydration began with a realization: The lush vibrance that drew them to the tropics, where heat and humidity are a constant reality, were leading to chronic dehydration that took its toll on their kids and their busy work schedules. Disheartened by the artificial ingredients and added sugars in other hydration products, Yim set out on a journey to create 100% natural infusions of electrolytes, fruits and minerals that families would not only drink, but look forward to. Yim welcomes you to join us in practicing Daily Yim: an opportunity to start each day with a clear mind, sound body, and overall sense of well-being.
Yim partnered with The Working Assembly to create the packaging and visual identity for this new brand. We developed a visual identity as real as the ingredients in Yim coconut water: authentic lo-fi photography and sign painting typography inspired by street markets, colors anchored in the bold natural hues of our fruit, and benefit stamps that hearken back to fruit stickers. In our logo, we hid a water droplet within the Y which reaches over to create the tittle of the “i”. Knowing that Yim is the Thai word for smile, we also snuck in a cheeky smirk within the tail of the “Y”. All these elements came together to create a joyful visual world for Yim that centered around the idea of mindful hydration.