eda bilgi


MassMutual

 RETAINER DESIGN WORK, SUBBRAND IDENTITIES
INSURANCE
MassMutual, ranked #102 in the 2024 Fortune 500, is a mutual insurer with 170+ years of helping people secure their futures and protecting the ones they love. In 2017, The Working Assembly had created a modern and approachable new brand identity for MassMutual which centered around the themes of mutuality, protection, and service to communicate to both consumers and financial advisors alike. Since then, TWA has been MassMutual’s retainer design agency.

In my time at TWA for the past two years, I’ve been on the retainer design team for MassMutual where we create materials from and expand upon the existing brand identity. I’ve been working on a wide range of design assignments, including sub-brand identities, campaigns, digital ads, event branding, print, animated videos, and weekly social media content. Alongside these, I also worked on creating the brand identity for the upcoming MassMutual AMP Fly-in “Amplify” Conference, scheduled to take place in April 2025.


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New York, NY