eda bilgi


Bish

 BRAND IDENTITY, PACKAGING
PROTEIN BAR FOR HORMONE BALANCE

Bish is a daily snack brand that believes everyone with a cycle should have a chance to indulge in the everyday pleasures that make life a delight. By regulating hormone balance, providing PMS support, and boosting moods, Bish aims to raise the bar: one bite, one person, and one day at a time. Bish was in need of a brand identity and packaging that celebrated its core values: being body-joyful, pleasure-centric, and judgement-free.

At The Working Assembly, we created a brand world that is a joyfully exuberant Bish. She lives in the wow. She’s embracing the full human experience and basking in the glow of the little things that feel so good. The graphics ooze confidence, referencing a period of history dedicated to body joy: the vibrant and indulgent music scene of the 1960s. Unapologetically delicious art direction meets an energizing color palette to shape a youthful, joyful brand that stands in contrast with the self-serious functional nutrition market.



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New York, NY