eda bilgi


Avec

 BRAND IDENTITY
BEDDING

For years, Avec has dreamed of bedding that makes routines easier. They wanted something comfortable, convenient, and as effortless to sleep in as it was to clean: a duvet cover with an attachable top sheet that gives you a perfectly made bed every time, leaving you ready for your day or night. Avec exists to make every bed routine go smoothly, because a well-made bed leads to a well-made life.

Avec wanted to partner to create a brand identity that would celebrate this revolutionary new product and many more that were to come. At The Working Assembly, we developed a visual identity centered around a robust set of icons and illustrations that made the seemingly complex 2-in-1 top sheet and duvet cover product understandable at a quick glance to the everyday consumer. A zipper-inspired logo and graphic device along with dreamy colors referencing the changing sky formed the whimsical yet functional brand identity.


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New York, NY