ChowNow
brand identity
ChowNow is the ordering partner built by and for food people to help independent restaurants thrive. Unlike other apps, ChowNow brings its customers a refreshingly honest approach to ordering through fair prices and transparent practices. Their unique two-way products offer restaurants a range of capabilities to grow their guestlist and better serve their customers, while giving diners the most responsible way to support restaurants outside the dining room.
ChowNow wanted to build an identity to support their unique vision of fairness and transparency. At Gretel, we developed a visual identity that’s authentic at its core, a clear and direct design system inspired by the utilitarian visual language of receipts to celebrate real food people and their experiences.
ChowNow wanted to build an identity to support their unique vision of fairness and transparency. At Gretel, we developed a visual identity that’s authentic at its core, a clear and direct design system inspired by the utilitarian visual language of receipts to celebrate real food people and their experiences.
