Avec
brand identityFor years, Avec has dreamed of bedding that makes routines easier. They wanted something comfortable, convenient, and as effortless to sleep in as it was to clean: a duvet cover with an attachable top sheet that gives you a perfectly made bed every time, leaving you ready for your day or night. Avec exists to make every bed routine go smoothly, because a well-made bed leads to a well-made life.
Avec wanted to partner to create a brand identity that would celebrate this revolutionary new product and many more that were to come. At The Working Assembly, we developed a visual identity centered around a robust set of icons and illustrations that made the seemingly complex 2-in-1 top sheet and duvet cover product understandable at a quick glance to the everyday consumer. A zipper-inspired logo and graphic device along with dreamy colors referencing the changing sky formed the whimsical yet functional brand identity.
Avec wanted to partner to create a brand identity that would celebrate this revolutionary new product and many more that were to come. At The Working Assembly, we developed a visual identity centered around a robust set of icons and illustrations that made the seemingly complex 2-in-1 top sheet and duvet cover product understandable at a quick glance to the everyday consumer. A zipper-inspired logo and graphic device along with dreamy colors referencing the changing sky formed the whimsical yet functional brand identity.
